ph: 1800 664 166

Freecall

Home

Tasty Pork

Otway Story

Where To Buy

Cooking Guide

Otway Ham

Trade enquiries

Recipes

Nutritional Information

Media Release

Survey

Useful Links

Contact Us

Website last updated
25-Jan-2010

OTWAY PORK SURVEY

 

 

In an effort to continually improve our product range, quality and distribution, we would greatly appreciate it if you could spare a few minutes to complete this questionnaire. 

 

1. Have you ever eaten Otway Pork?

 

Yes

No

Don't know

 

2. Have you ever bought any Otway Pork products?

 

Yes *Please continue survey.

No *Please discontinue survey. Thank-you for your time.

Don't know *Please discontinue survey. Thank-you for your time.

 

Would you please tell us why you buy Otway Pork?

 

3. How often do you buy Otway Pork?

 

Weekly

Fortnightly

Monthly

Less than once a month

Special occasions only eg. Easter, Christmas in July, Christmas, Birthdays

I have just bought Otway Pork for the first time

 

4.  The reasons I buy Otway Pork are because it is:

(Please rate your reasons for from 1 to 10: 

NB: 1 = Most Important, 10 = Least Important)

 

Bred Free Range

RSPCA Accredited

Heart Tick Approved

Lean and tender

Free of growth hormones

Free of antibiotics

Tastes better than other pork

Better quality than other pork

Better for my family than other pork

Otway Pork pigs have been treated better than other pigs

Other:

 

4a.  The MAIN reason I buy Otway Pork is: (Please select the MAIN one reason)

 

 Bred Free Range

RSPCA Accredited

Heart Tick Approved

Lean and tender

Free of growth hormones

Free of antibiotics

Tastes better than other pork

Better quality than other pork

Better for my family than other pork
Otway Pork pigs have been treated better than other pigs

 

5.  Which statement best describes your opinion: (Please select one)

 

Otway Pork is Bred Free Range so it is better for my health and the health of my family

Otway Pork is Bred Free Range so it is better for the pigs

 

Next, would you please tell us a little about your shopping habits so we know where to place Otway Pork?

 

6. How do you USUALLY find out about new foods? (Please select the MAIN one).

 

I see it on the supermarket shelf 

I see it at my local butcher shop

I see it at the market 

I see it on restaurant menus

Friends and family (word of mouth)

Magazines (which ones?)

Newspapers (which ones?)

Internet

Radio (which stations?)

TV (which shows?)

Pay TV (Foxtel, Austar, Optus) which shows?

Food Fairs/Expos

Farmers Markets

Other (Please state)

 

7. How did you first learn about Otway Pork? (Please select one)

 

Saw it in the supermarket (which one?)

Saw it in the butcher shop (which one?)

Friends and family told me

Heard about it on the radio (which station?)

Read about it in a magazine or newspaper (which one?)

Read about it in the RSPCA Newsletter 

Saw it at the RSPCA “All Creatures Day”

Saw it at the RSPCA Million Paws Walk  

Otway Pork web site www.otwaypork.com.au 

Other website link (which one?)

Tried it at a restaurant (which one?)

Other (Please state)

 

8. Where do you normally buy Otway Pork? (Please select one)

 

Coles Supermarket

Independent Supermarket (which ones?)

Butcher

Other (please specify)

 

9. When do you normally shop?

(Please select the MAIN day)

 

 Monday

Tuesday

Wednesday
Thursday
Friday
Saturday
Sunday

 

10. And what time of the day do you normally shop? (Please select the MAIN  time)

 

 Morning

Afternoon

Evening

 

11. What cuts of Otway Pork do you normally buy?

(Please select as many as you buy)

 

Cutlets

Loin Steaks 

Leg Steaks

Schnitzels   

Fillets

Scotch Roasts 

Leg Roasts

Loin Roasts

Stir Fry 

Diced 

Mince 

Sausages 

Ham 

Bacon 

Other

 

12. Which one statement BEST describes how you shop for pork? (Please select one)

 

I always buy Otway Pork

I prefer to buy Otway Pork but if it is not available I will buy other pork instead

If Otway Pork is not available I purchase another meat product (not pork)

I only buy Otway Pork when it is on “special” or marked down otherwise I buy other pork instead

 

13. Which statement best describes how you shop for meat generally? (Please select one)

 

 I always buy free range

I prefer to buy free range products but if they are not available I will buy other meat products instead

If I can’t buy free range meat I will go without meat

I only buy free range products when they are on “special” or marked down

 

14. When shopping for meat the most important factor is: 

(please seclect one)

 

Free range

Organic

A recognised brand

The heart tick

Leanness

Tenderness

Long Shelf Life

Australian Grown

Price/kg

Total Pack Price

Other (Please write here)

 

Finally, would you tell us a little about yourself please so we can get to know who our loyal customers are?

 

15. Are you?

Male

Female

 

16. Age?

18 to 24

25 to 39

40 to 54

55 to 64

65+

 

17. Are you?

Single with no children at home 

Single parent with children at home

Living with a partner but with no children 

Living with a partner and with children at home 

How many children do you have living at home?
  Under 5 Age 5 to 12 Age 13 to 18 Age 18+

 

18. What is your highest level of education?

University Degree

Secondary School 
Other (please write)

 

19. Would you describe yourself as?

 Employed full time

Employed part-time
Homemaker
Retired
Student
Other (please write)

 

20. What is your usual occupation?

 Professional

Manager
Clerical
Sales
Tradesperson
Homemaker
Other (please write)

 

21. What is your annual household income from all sources before tax?

Less than $30,000  

$30,001 - $60,000

$60,001 - $100,000,

$100,000+

 

Thank you very much for your time.  If you have any other comments or suggestions you would like to make about Otway Pork – positive and/or negative, please write them here.  We value your feedback.

 

22. Now, your details please

 

Name:
E-mail:
Phone:
Address:
Street:
Street2:
Suburb:
Postcode   State 

 

Your privacy is guaranteed. 

Please note that this information will be treated with absolute confidentiality and will only be used to improve the Otway Pork range of products and services. 

If you do not want to receive any further communication from Otway Pork, please tick here

 

If you have any queries about this questionnaire, please call Sheree Goodall, Otway Pork Marketing Manager on ph 0438 950 993 or FREECALL 1800 664 166.

 

THANK YOU.