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OTWAY PORK SURVEY

View the Survey Winners that won a "George Forman Health Grill" (May 2006)

In an effort to continually improve our product range, quality and distribution, we would greatly appreciate it if you could spare a few minutes to complete this questionnaire.

1. Have you ever eaten Otway Pork?

	Yes
	No
	Don't know

2. Have you ever bought any Otway Pork products?

	Yes *Please continue survey.
	No *Please discontinue survey. Thank-you for your time.
	Don't know *Please discontinue survey. Thank-you for your time.

Would you please tell us why you buy Otway Pork?

3. How often do you buy Otway Pork?

	Weekly
	Fortnightly
	Monthly
	Less than once a month
	Special occasions only eg. Easter, Christmas in July, Christmas, Birthdays
	I have just bought Otway Pork for the first time

4. The reasons I buy Otway Pork are because it is:

(Please rate your reasons for from 1 to 10:

NB: 1 = Most Important, 10 = Least Important)

Bred Free Range

RSPCA Accredited

Heart Tick Approved

Lean and tender

Free of growth hormones

Free of antibiotics

Tastes better than other pork

Better quality than other pork

Better for my family than other pork

Otway Pork pigs have been treated better than other pigs

Other:

4a. The MAIN reason I buy Otway Pork is: (Please select the MAIN one reason)

5. Which statement best describes your opinion: (Please select one)

	Otway Pork is Bred Free Range so it is better for my health and the health of my family
	Otway Pork is Bred Free Range so it is better for the pigs

Next, would you please tell us a little about your shopping habits so we know where to place Otway Pork?

6. How do you USUALLY find out about new foods? (Please select the MAIN one).

7. How did you first learn about Otway Pork? (Please select one)

8. Where do you normally buy Otway Pork? (Please select one)

	Coles Supermarket
	Independent Supermarket (which ones?)
	Butcher
	Other (please specify)

9. When do you normally shop?

(Please select the MAIN day)

	Monday
	Tuesday
	Wednesday
	Thursday
	Friday
	Saturday
	Sunday

10. And what time of the day do you normally shop? (Please select the MAIN time)

	Morning
	Afternoon
	Evening

11. What cuts of Otway Pork do you normally buy?

(Please select as many as you buy)

12. Which one statement BEST describes how you shop for pork? (Please select one)

	I always buy Otway Pork
	I prefer to buy Otway Pork but if it is not available I will buy other pork instead
	If Otway Pork is not available I purchase another meat product (not pork)
	I only buy Otway Pork when it is on “special” or marked down otherwise I buy other pork instead

13. Which statement best describes how you shop for meat generally? (Please select one)

	I always buy free range
	I prefer to buy free range products but if they are not available I will buy other meat products instead
	If I can’t buy free range meat I will go without meat
	I only buy free range products when they are on “special” or marked down

14. When shopping for meat the most important factor is:

(please seclect one)

Finally, would you tell us a little about yourself please so we can get to know who our loyal customers are?

15. Are you?

	Male
	Female

16. Age?

	18 to 24
	25 to 39
	40 to 54
	55 to 64
	65+

17. Are you?

Single with no children at home
Single parent with children at home
Living with a partner but with no children
Living with a partner and with children at home
How many children do you have living at home?
Under 5	Age 5 to 12	Age 13 to 18	Age 18+

18. What is your highest level of education?

	University Degree
	Secondary School
	Other (please write)

19. Would you describe yourself as?

	Employed full time
	Employed part-time
	Homemaker
	Retired
	Student
	Other (please write)

20. What is your usual occupation?

	Professional
	Manager
	Clerical
	Sales
	Tradesperson
	Homemaker
	Other (please write)

21. What is your annual household income from all sources before tax?

	Less than $30,000
	$30,001 - $60,000
	$60,001 - $100,000,
	$100,000+

Thank you very much for your time. If you have any other comments or suggestions you would like to make about Otway Pork – positive and/or negative, please write them here. We value your feedback.

22. Now, your details please

Name:
E-mail:
Phone:
Address:
Street:
Street2:
Suburb:
Postcode	State

Your privacy is guaranteed.

Please note that this information will be treated with absolute confidentiality and will only be used to improve the Otway Pork range of products and services.

If you do not want to receive any further communication from Otway Pork, please tick here

If you have any queries about this questionnaire, please call Sheree Goodall, Otway Pork Marketing Manager on ph 0438 950 993 or FREECALL 1800 664 166.

THANK YOU.