MEDIA RELEASE

Free range Otway Pork now at your local Coles

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NOVEMBER 12, 2004

Including deliciously natural pork in your meal time repertoire is even easier with Otway Pork now available at more than 60 Coles supermarkets across Melbourne, Geelong and Ballarat.

Our premium quality pork is also sold at more than 30 independent supermarkets and butchers as more and more shoppers discover how all good pork should taste.

“People are not only love the juiciness and tenderness of the meat, but they also like the fact Otway Pork is bred free range, is chemical-free and is the only Australian pork to be RSPCA accredited,” says Otway Pork Manager Brendan Hume.

 “In fact, many butchers who trial Otway Pork in their stores are so impressed by the quality they choose to make it their only pork product.”

Otway Pork is a lean source of protein and, with even less fat than skinless chicken breast, select cuts come with the Heart Foundation’s tick of approval, making it a guilt free indulgence to enjoy regularly.

Only female pigs are selected for Otway Pork products, eliminating the risk of boar taint, with the meat also aged to maximise tenderness.

Otway Pork pigs are bred free range on farms near the Otway Ranges of south-western Victoria. Sows are kept outdoors where they wallow in mud and bear offspring in keeping with their natural instincts.

From birth, the piglets are free to play, forage, socialise and sleep in straw, before being reared in large, straw-lined eco-shelters with ample room for rest and exercise. Otway Pork pigs are fed a grain-based diet, free of added growth hormones and antibiotics.

 “Being bred outdoors and reared with plenty of room to move ensures our pigs grow as naturally as possible, resulting in more juicy and tender pork products,” Brendan Hume says.

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Available cuts include leg steaks, schnitzels, fillets, medallions, rump steak, cutlets, leg strips and butterfly steaks, with some specialty butchers also using Otway Pork to create delectable hams and bacon.

To spice up tonight’s meal why not try Satay Otway Pork Skewers, BBQ Otway Pork Wraps, or perhaps Orange & Chilli Otway Pork Medallions.

For more information on where to buy Otway Pork, or for a selection of every day meal suggestions phone 1800 664 166 or visit www.otwaypork.com.au

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For more information, please contact:

Tanya Hollis

TiLT business communication

Ph: (03) 5221 0868

Mob: 0401 628 599

E-mail: tanya@tiltbusiness.com.au